JSW Group comes on board with IOA as Team India Sponsor for the Tokyo2020 Olympic Games

JSW Group confirms a sum of 1.00 Crore as part of the sponsorship agreement with IOA

Mr. Mustafa Ghouse, CEO – JSW Sports; Mr. Rajeev Mehta, Secretary General, IOA; Honorable Minister of Youth Affairs and Sports, Mr. Kiren Rijiju; Dr. Narinder Dhruv Batra, President – IOA; Mr. Parth Jindal, Manging Director- JSW Cements, JSW Paints .

Khel Today Bureau

NEW DELHI: The JSW Group (JSW) and the Indian Olympic Association (IOA) announced a new sponsorship agreement that will see the Indian conglomerate come onboard as an official Team India sponsor ahead of the Tokyo2020 Olympic Games. Under the terms of the agreement, JSW will offer sponsorship support to the tune of Rs. 1 crore to the IOA for the Tokyo Olympics, which will mark a centenary to Team India’s first participation at the quadrennial sporting extravaganza.
The JSW Group, which has ownership interests in the Delhi Capitals (IPL), Bengaluru FC (ISL) and Haryana Steelers (PKL), and also led the establishment of the Inspire Institute of Sport in Bellary, had previously signed an agreement with the IOA to set up the first ever Indian Olympic Hospitality House during the Olympic Games in Tokyo, originally scheduled for the summer of 2020.
Speaking about the partnership with the IOA, Parth Jindal, Manging Director- JSW Cements, JSW Paints said, “The JSW Group has been a vocal supporter of the Olympic Movement in India over the past decade and I am very pleased to formalize our association with the IOA ahead of what promises to be a memorable Olympics for Team India. We were looking forward to hosting the first ever ‘India House’ at the Tokyo Games and had made significant progress on that front, but given the circumstances, this is our way of showing our support to all Indian athletes heading to Tokyo next month.”

Dr. Narinder Dhruv Batra, President-IOA, welcomed the JSW Group to the IOA’s portfolio of sponsors for Tokyo2020, “JSW Group coming on board as a sponsor for the Tokyo Olympics 2020 is terrific news for the IOA and the entire Indian sports ecosystem. We are thrilled to include JSW Group in India’s Olympic journey in Tokyo and make our success a collective effort.”

IOA Secretary General Mr. Rajeev Mehta also expressed his delight at the partnership agreement. He said, “The support extended by JSW Group further enables the IOA to provide a seamless experience for the athletes and management staff in their preparation for the Tokyo Olympics 2020. We are grateful for the support from such a reputed institution as JSW Group and welcome this as big step in boosting our preparation for the Olympics.”

About JSW Sports

JSW Sports is the sports arm of the JSW Group, a $12 billion conglomerate with presence across India, USA, South America & Africa. Established in 2012, JSW Sports aims to play a leading role in ushering a culture for sports in India by maximizing sporting potential of Indian sports and sportspersons. The group owns JSW Bengaluru FC, India’s most successful football club in recent memory, Haryana Steelers in the Pro Kabaddi League and in 2018, ventured into the hugely popular Indian Premier League through a 50 percent stake in the Delhi franchise, which has since been rebranded as the Delhi Capitals. JSW Sports also supports the training of close to 40 Indian Olympic talents and has spearheaded the creation of the Inspire Institute of Sport, India’s first privately funded High Performance Olympic Training Centre in Vijayanagar, Karnataka.

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