Former Olympic & World 400m champion Sanya Richards-Ross is International Event Ambassador for the TCS World 10K Bengaluru 2023

In sport, you have to be patient, set realistic goals: Richards-Ross

Khel Today Bureau 

Bengaluru: Sanya Richards-Ross, the undisputed queen over 400m in her heyday, has been appointed as the International Event Ambassador for the 15th edition of the Tata Consultancy Services World 10K Bengaluru to be held on Sunday, May 21, 2023.

The American former Olympic and World champion finished as one of the most decorated track and field athletes and remains the only woman to win the 4x400m relay at three successive Olympics.

The Jamaica-born won 14 medals across the Olympics and World Championships (indoor & outdoor) and another three golds in World Relays, apart from numerous other IAAF Diamond and Golden League medals, among others.

“I’m thrilled to be a part of the TCS World 10K Bengaluru. Road running is the fastest-growing sport in India, and I witnessed the enthusiasm first-hand in Delhi during my previous visit to this country in 2018. India is turning into a global running destination. Look forward to seeing the runners #ComeAlive on the exciting Boomerang-shaped course. I’ll be there cheering for you at the start line,” said Richards-Ross, a two-time IAAF Female World Athlete of the Year.

“In sport, you have to be patient, you have to nurture it, set goals — and you have to have realistic goals. When I have gotten ahead of myself, I haven’t had the same kind of success that I have had when I was slow and steady and patient in my training,” she added.

The high point of her career came at the 2012 London Games where she clinched her maiden individual Olympic 400m gold following a third-place finish at Beijing four years earlier.

“London was me running into my destiny. It was a dream I had since I was 9 years old, to be an Olympic champion,” said the 400m winner at the 2009 World Championships in Berlin.

Richards-Ross, who retired from competitive sports before the Rio Games in 2016 due to injuries, turned into a published author, entrepreneur, TV personality, public speaker, and humanitarian.

She is an NBC Sports Analyst and founder of MommiNation, a multi-media virtual community that supports Black Moms in every way.

“We are thrilled to have Sanya Richards-Ross as the International Event Ambassador for the landmark 15th edition of the TCS World 10K Bengaluru. She showed remarkable tenacity, discipline, and commitment in bouncing back from the disappointment of Beijing, where she was a hot favourite, to win her maiden Olympic 400m individual gold four years later. I’m sure her presence will inspire the runners to achieve their goals,” said Vivek Singh, Jt MD, Procam International.

While registrations for the open 10K are closed, spots for the fun-filled 5.1K Majja Run, that encourages families and friends to participate, are still open.

For an enhanced and wider footprint, the event also includes a virtual run exclusively on the TCS World 10K App, and registrations for it will close on 15th May 2023, or as soon as running places are filled, whichever is earlier. Register now at

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