Atomberg Technologies announced as official partner for BCCI Domestic and International Season 2024-2026 

Atomberg signs three-year partnership with BCCI as an official partner

Khel Today Bureau 

New Delhi: Atomberg Technologies has joined hands with the Board of Control for Cricket in India (BCCI) as one of the official partners for the BCCI Domestic and International Season 2024-2026. Atomberg – one of India’s fastest growing home appliances brands– has signed a 3-year deal with the BCCI and their partnership will begin with the upcoming 3-match T20 series against Afghanistan, starting January 11, 2024.

Mr. Arindam Paul, Founding Member and Chief Business Officer, Atomberg Technologies, said: “There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. Atomberg with its revolutionary products has captured the imagination and love of consumers across the length and breadth of the country and built a 1000 cr ARR business in less than a decade. In the last couple of years, we have used the power of bilateral cricket by being broadcast sponsors for many marquee series. And looking at the excellent results in both brand and business metrics, this official partnership with BCCI was the next logical step for us. We hope the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg”.

Mr Roger Binny, President, BCCI said: “We are delighted to welcome Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation.”

Mr Jay Shah, Honorary Secretary, BCCI expressed enthusiasm about the collaboration and said: “We are thrilled to welcome Atomberg Technologies as one of our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Atomberg Technologies. This partnership is a testament to our collective vision for a successful and seamlessly executed cricketing season.”

Mr Rajeev Shukla, BCCI Vice-president, said: “Atomberg Technologies brings unique strengths to our cricketing ecosystem. Their support as official partners for the India Home Cricket Season is a testament to the growing appeal of Indian cricket. We anticipate a fruitful collaboration that will benefit both the sport and our valued fans.”

Mr Ashish Shelar, BCCI Treasurer, said: “The addition of Atomberg Technologies as official partners reinforces BCCI’s commitment to forging relationships with brands that bring value to our cricketing landscape. This collaboration goes beyond sponsorship; it is about creating meaningful and lasting connections with our fans and partners alike.”

Mr Devajit Saikia, BCCI Joint Secretary, said: “We are thrilled to have Atomberg Technologies on board. The synergy between their brand and the operational aspects of our events promises to elevate the overall experience for players and fans alike.”
About Atomberg: 
Atomberg is one of the fastest growing consumer durable brands in India and are the pioneers of smart BLDC fans which reduce electricity consumption by 65%. They are the market leaders in premium fans and the products are available on all e-commerce platforms as well as 30000 retail stores across 400 towns in India.

Atomberg has also recently ventured into newer categories like Mixer Grinders and Smart Locks, extending their motto of providing tech-enabled innovative products for the new age Indian consumers. The state-of-the-art manufacturing plant in Chakan where Atomberg manufactures all its products is the world’s largest BLDC fan manufacturing plant.

Atomberg has won a host of accolades since its inception such as the ET Startup of the Year Award, the Global Cleantech Innovation Award by the United Nations, The Climate Solver Award by WWF. They were honoured by the President of India as Best Energy Efficient Appliance of the Year in the Ceiling Fan Category under National Energy Conservation Awards -2022 (NECA 2022). Atomberg is also backed by marquee VC and PE firms like A91 partners, Steadview Capital, Temasek etc.