Significant Sports Welcomes Asian Star Franchise into the Asian Legends T20 League

Asian Star is more than a franchise — it represents the soul of Asian cricket. It stands for respect for legends, pride in our shared history, and the creation of unforgettable fan experiences. This acquisition is a special moment for us, and we are committed to building a team defined by excellence, unity, and inspiration- Shazi Ahmad, CEO, Significant Sports

Rakesh Thapliyal

New Delhi: Significant Sports, a global sports and entertainment company, proudly announces its acquisition of the Asian Star franchise in the Asian Legends T20 League, marking a significant milestone in uniting cricketing legends from across Asia on a single, iconic platform.

With over 13 years of experience in building and delivering world-class sporting leagues, Significant Sports continues to operate on a core belief — that sport is driven by people, passion, and legacy. The Asian Star franchise embodies this philosophy by celebrating legendary cricketers from India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Nepal, and other Asian cricketing nations, honouring the shared heritage that binds the continent through the game.

Ms. Shazi Ahmad, CEO, Significant Sports, said, “Asian Star is more than a franchise — it represents the soul of Asian cricket. It stands for respect for legends, pride in our shared history, and the creation of unforgettable fan experiences. This acquisition is a special moment for us, and we are committed to building a team defined by excellence, unity, and inspiration.”

Mr. Neeraj Kukreja, Founder & CEO, Asian Legends T20 League, added, “Significant Sports brings strong credibility, vision, and passion to the league. Their values align seamlessly with our mission to celebrate cricket’s legends while delivering a truly world-class spectacle for fans globally.”

The Asian Star franchise will focus not only on competitive excellence but also on fan engagement, mentorship, and storytelling, highlighting how cricket continues to unite cultures and generations across Asia.

AKMP Sports Participation

Welcoming AKMP Sports into the Asian Star ecosystem, Mr. Sachin Ahlawat, Founder, AKMP Sports, commented, “The Asian Legends T20 League is a true celebration of cricketing heritage and excellence. Our association with the Asian Star franchise reflects AKMP Sports’ commitment to honoring the legacy of the game while supporting a professionally managed, competitive, and fan-centric team. We look forward to contributing meaningfully to the league and delivering an exciting experience for cricket fans across Asia.”

About Significant Sports

Significant Sports operates across India, the UAE, the UK, and Europe, specializing in league creation, franchise development, sports marketing, and athlete management. For over a decade, the company has remained committed to creating impactful sporting properties that connect communities and celebrate sporting excellence.