NEW DP WORLD TOUR ‘BALL FOR BIRDIES’ GRASSROOTS INITIATIVE ANNOUNCED BY DP WORLD

• DP World announce new golf ball donation initiative linked to the success of players on the DP World Tour.
• For every birdie, eagle and albatross shot on the DP World Tour, DP World, using its global logistics network, will donate golf balls to grassroots golf initiatives around the world.
• The initiative will start at the Hero Indian Open, taking place this week at DLF Golf & Country Club, and will continue at DP World Tour events for the rest of this season and into 2025.
• DP World and the DP World Tour are supporting the next generation of golfers with this exciting, new Balls for Birdies campaign.
• You can watch the Balls for Birdies launch video in the LINK HERE.

Khel Today Bureau 

Gurugram: DP World, the global logistics provider and title partner of the DP World Tour, has announced a new DP World Tour golf ball initiative, ‘Balls for Birdies’. The initiative builds on DP World’s unique Second Life Container campaign which has collected and donated over 280,000 used, lost and unwanted golf balls over the past few years, helping to grow the game of golf globally.

During the 2024 DP World Tour season, DP World has pledged to donate golf balls, linked to the number of Birdies / Eagles / Albatrosses shot on the DP World Tour, which at the end of the season will form part of a beneficiary donation, to promote grassroots golf and make golf more accessible all around the world.

• For each birdie, 1 ball will be donated
• For each eagle, 2 balls will be donated
• For each albatross, 100 balls will be donated

Balls for Birdies commenced during the Hero Indian Open and continue throughout the 2024 DP World Tour season, concluding at the DP World Tour Championship, before starting again for the 2025 season.

Balls for Birdies will be seen by golf fans around the world on the DP World Tour broadcast, as a number of graphics have been created, linked to the new campaign. These will be shown at key DP World Tour events including the Genesis Scottish Open, Abu Dhabi Championship and the season-ending DP World Tour Championship.

Tommy Fleetwood, world number 13 and 7-time winner on the DP World Tour, who provided the VO in the launch video, said, “DP World has played a major part in helping to grow grassroots golf. This new initiative is really exciting, I hope I can play my part, as will all DP World Tour members, by playing well and shooting low scores, to help donate as many balls as possible and inspire the next generation.”

Danny van Otterdijk, Chief Communications Officer at DP World, adds, “We’re delighted with the positive effects that our Second Life Container initiative has had over the past two years, and we think Balls for Birdies is a brilliant extension of this. It’s always great to work collaboratively with the DP World Tour, on initiatives that will help to inspire people and grow the game, using our smart logistics network around the globe to facilitate that.”

“We are delighted to work with DP World on the new Balls for Birdies initiative, this will have a major impact on many aspiring golfers around the world. We’re hopeful that players will shoot as many low scores as possible, to keep the golf ball tally increasing throughout the season.” said Keith Pelley, Chief Executive Officer of the DP World Tour.

Over the past two seasons, 280,000 golf balls have been collected in numerous ways as DP World’s Second Life container has travelled to several DP World Tour events. DP World has partnered with grassroots projects around the world, to receive these balls, including Junior Golf Foundation in Kenya, the South African Disabled Golf Association and Golf Foundation India.

To coincide with the launch of Balls for Birdies, over 10,000 balls have been donated to the Golf Foundation India during the Hero Indian Open.

DP World Tour fans can keep up to date with the Balls for Birdies initiative by watching the DP World Tour broadcast and across DP World and DP World Tour social channels.

DP World’s Golf Ball Container.

About DP World:

Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally.

With a dedicated, diverse and professional team of more than 106,000 employees spanning 73 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that’s fit for the future.

We’re rapidly transforming and integrating our businesses — Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades.

What’s more, we’re reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, we’re at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimising disruptions from the factory floor to the customer’s door.