IOA ropes in MPL Sports Foundation as ‘Principal Sponsor’ for Tokyo Olympic Games, 2022 Asian Games & Commonwealth Games

  Dr Narinder Dhruv Batra, President, Indian Olympic Association

Khel Today Bureau

NEW DELHI: Few days after dropping Chinies sponsor Indian Olympic Association has roped in a new sponsor.

The President of Indian Olympic Association, Dr Narinder Dhruv Batra and Secretary General, Rajeev Mehta announced on Thursday that MPL Sports Foundation will be the ‘Principal Sponsor’ covering the Tokyo Olympic Games, 2022 Asian Games & Commonwealth Games.

 Rajeev Mehta, Secretary General, Indian Olympic Association

In a joint release Batra and Mehta said, ” Dear friends, Dear Colleagues. We are delighted to inform you that the IOA has entered a sponsorship agreement with MPL Sports Foundation as the ‘Principal Sponsor’ covering the Tokyo Olympic Games, 2022 Asian Games & Commonwealth Games.

MPL has joined hands with IOA for one and a half years i.e. till 31st Dec., 2022 but with impressive offers.Through this sponsorship MPL will pay a total of ₹ 8.00 Crores (₹ Eight Crores) to IOA and in addition to this sports kit for the 2022 Asian Games and Commonwealth Games Indian contingent will also be supplied by them.

Amul, who has supported us in the previous games also has come forward to support IOA for the Tokyo 2020 Olympic Games. Amul’s sponsorship is for ₹ 1.00 Crore (₹ One crore) for a period till 31st December, 2021. We are hopeful of bringing such more good news in the coming weeks as the talks are going on with some more sponsors. ”

“India has the potential to become a global sports superpower. One of our goals with MPL Sports Foundation is to democratise opportunities in sports and esports for our vastly talented youth. We are honored to partner with IOA and hope that this will be a long-standing association. We look forward to working together to develop the future of sports in India,” said Sai Srinivas, Co-Founder and CEO, Mobile Premier League (MPL).

This partnership with IOA, which manages the selection of athletes to represent India at the Olympics and other events, comes on the heels of the announcement of the first ever Olympic Virtual Series (OVS), organised by the International Olympic Committee (IOC), ahead of the Tokyo Olympics. Esports will also be a medal event at the 2022 Asian Games.

MPL Sports Foundation aims to raise awareness and transform the sports and esports landscape in India, by identifying athletes from all walks of life and providing them a platform to develop and showcase their skills.

About MPL Sports Foundation

MPL Sports Foundation is the dedicated philanthropy arm of Mobile Premier League (MPL), India’s biggest esports platform, to steer all community-based initiatives. The foundation aims to democratise sports and esports by making it accessible, diverse and inclusive, while supporting and strengthening the development of sports, sports-related ecosystem and sporting culture in India.

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