Vedanta Delhi Half Marathon 2026 Expands Digital Reach with Multi-Platform Live Coverage on YouTube and Meta for the First Time

Four dedicated live feeds on YouTube will bring race action, commentary, and personal finish-line moments to audiences worldwide

Ashok Kumar Kinker

New Delhi, October 13, 2026: The Vedanta Delhi Half Marathon 2026 is set to expand its digital footprint with its first-ever multi-platform live coverage on Procam International’s official YouTube channel, simulcast across Meta platforms. Featuring four dedicated live feeds, the coverage will offer audiences multiple ways to experience the race — from elite sporting action and commentary to the energy of the Great Delhi Run and the personal moments that make the Vedanta Delhi Half Marathon a celebration of sport, social inclusion and giving.

The digital coverage will feature four dedicated live feeds on YouTube: English commentary, Hindi commentary, the Great Delhi Run, and a dedicated Finish Cam for the Open 10 K and the Open Half Marathon. The Hindi commentary feed will focus on Indian races and athletes, tailored to Hindi-speaking audiences. The Finish Cam will capture the emotion and achievement of runners crossing the finish line, while the Great Delhi Run feed will showcase the energy and collective spirit of participants.

For Procam International, this marks a strategic step towards building an always-on digital ecosystem around its distance-running properties, extending audience engagement beyond race day through year-round storytelling, community participation, creator collaborations and original content.

Vivek Singh, Joint Managing Director, Procam International, said, “We have always sought to create innovative and engaging touchpoints for our runners, partners and stakeholders. Taking the Vedanta Delhi Half Marathon to a wider audience through YouTube and Meta platforms is a natural extension of this approach. Our focus is on building a lasting digital connection with audiences, keeping them engaged with our events and communities throughout the year, while creating more ways to experience and engage with the race.”

The live telecast will also be available globally through the official World Athletics channel. Beyond the live broadcast, highlights from the Vedanta Delhi Half Marathon will be packaged for global media distribution across more than 90 countries, extending the reach of the event’s elite sporting action to audiences worldwide.

Initium Productions, a specialist sports content production house and a Procam International Group company, will spearhead this expanded digital initiative, developing curated content, original series and runner stories to sustain audience engagement beyond race day.

Santosh Pillai, Founder, Initium Productions, said, “This transformation towards an always-on platform is founded on a simple belief: the future value of sporting movements will increasingly be determined not only by the audiences they attract when the event is staged, but by the relationships they build throughout the year. For Procam and promoters of other participative sports and transformation events, this represents an evolution from promoting world-class events to building India’s largest communities around sport, health and active living.”