PRO KABADDI LEAGUE SEASON 10 ON STAR SPORTS NETWORK RECORDS 226 MILLION VIEWERS IN FIRST 90 MATCHES

ONLY SPORT OUTSIDE CRICKET TO CROSS 200-MILLION MARK MULTIPLE TIMES

• 22% rise in TVR compared to the previous season with 15% increase in watch time 

• PKL Season 10 has already surpassed last year’s viewership figures, with the playoffs and finals yet to be played 

• The playoffs will begin from 26th February 2024 in Hyderabad and the finals will be played on 1st March 2024 – 

Khel Today Bureau 

Mumbai: Star Sports Network, the official broadcaster of Pro Kabaddi League (PKL), continues to offset new benchmarks for Kabaddi viewership in the country. The league’s milestone Season 10 has captivated an astounding 226 million* viewers during the initial 90 matches, showcasing a remarkable 17% increase in reach compared to Season 9 and making it the only sport outside cricket to cross the 200 million mark multiple times. Furthermore, the broadcaster has recorded 38 billion minutes* of watch time, 15% higher than Season 9 during the same period. Additionally, there has been a 22% rise in TVR**, highlighting the growing popularity of Kabaddi among Indian sports enthusiasts.

The PKL Season 10 has already surpassed last year’s viewership figures, with the playoffs and finals yet to be played. The playoffs will begin from 26th February 2024 at Gachibowli Indoor Stadium (G. M. C. Balayogi Indoor Stadium) in Hyderabad with Finals to played on 1st March 2024.

“Pro Kabaddi League embodies the principles of intense competition, and a strong commitment to fan engagement. Our focus on showcasing India’s emerging Kabaddi talent has been pivotal in elevating the league’s stature. Season 10 reflects the league’s continuous expansion and development as we continue to break records. The past decade has been marked by growth, and a steadfast commitment to delivering a top-notch viewing experience. We extend our heartfelt gratitude to fans for their passionate support, and as we approach the milestone season’s conclusion, we are dedicated to delivering a grand finale,” said, a Star Sports Spokesperson.

PKL Season 10 marks a significant milestone, solidifying its position as the second biggest sporting property in India. The league provides a platform for emerging talent to showcase their skills alongside global icons on a grand stage. Players such as Maninder Singh, Arjun Deshwal, Mohammadreza Shadloui, and Ashu Malik have captivated audiences with their exceptional performances, making every match a thrilling spectacle.

As the league unfolds, the competition intensifies with 9 teams still in contention for the 5 open spots for the playoffs. With the business end of the season approaching, fans can expect an exhilarating conclusion to the league stages, filled with action-packed matches and nail-biting moments.

Source:

*BARC 2+U+R

**BARC 15+ M AB.