Hero MotoCorp announced as Title Sponsor for historic SJFI National Convention 2026

New Delhi hosts the Golden Jubilee edition with record backing from 23 partners, including SONY Sports Network, DDCA, Jindal Steel, Red Bull, TCM Sports, Punjab Kings and Delhi Capitals

Sanjay Bhan.

At Hero MotoCorp, promoting sporting excellence across disciplines has been an integral part of our journey and we remain deeply committed to it. In this regard, we are delighted to be the Title Sponsor of the Golden Jubilee celebrations of the Sports Journalists Federation of India this year. This milestone is an opportunity not only to support athletes but also to celebrate the fraternity that passionately chronicles India’s sporting journey, tells stories about athletes and amplifies sporting achievements, thereby encouraging the ecosystem to grow- Sanjay Bhan, Executive Vice President, Global Business & Product Planning, Hero MotoCorp

Rakesh Thapliyal

New Delhi: For the first time in over two decades, the Sports Journalists Federation of India’s (SJFI) National Convention is heading back to the Capital bigger, grander and more powerful. The convention, hosted by the Delhi Sports Journalist Association (DSJA) from March 13-16, has secured India’s leading two-wheeler giant Hero MotoCorp as the Title Sponsor, showcasing immense corporate confidence in the country’s premier sports gathering.

The four-day convention will mark the Golden Jubilee celebration of SJFI, making it one of the most significant editions in its history.

Mr. Sanjay Bhan, Executive Vice President, Global Business & Product Planning, Hero MotoCorp said, “At Hero MotoCorp, promoting sporting excellence across disciplines has been an integral part of our journey and we remain deeply committed to it. In this regard, we are delighted to be the Title Sponsor of the Golden Jubilee celebrations of the Sports Journalists Federation of India this year. This milestone is an opportunity not only to support athletes but also to celebrate the fraternity that passionately chronicles India’s sporting journey, tells stories about athletes and amplifies sporting achievements, thereby encouraging the ecosystem to grow.”

The Golden Jubilee edition has become a major attraction among the leading brands across India. Apart from Hero MotoCorp, 23 influential entities have partnered with the DSJA to support the convention.

The impressive roster features TCM Sports, SONY Sports Network, Punjab Kings, Red Bull, Delhi Capitals, DDCA, Jindal Steel, Rajasthan United Football Club, Archery Association of India, Svayam, RPL, PEFI, SG Sports, WordsWork Communications Consulting, Modern Pythian Games, JK Tyre, DDA, Artsmoith Concepts & Vision, Adimazes, Aabhawater, VIDA and ESGF.

The strong corporate backing underlines the commercial appeal of the event. DSJAhas also received strong support from Ministry of Youth Affairs and Sports (MYAS) and Indian Olympic Association (IOA) and International Sports Press Association (AIPS).

Sabi Hussain, Secretary, DSJA, said, “Hosting the 50-year milestone celebration is a huge honour. The incredible backing that we have received from our brand partners shows how powerful the Indian sports media network has become. We are set to deliver an exceptional event experience and a strong platform to our stakeholders connecting the sports, media and corporate world.”

Lokesh Sharma, Managing Director, TCM Sports.

Renowned former sports journalist and now a pioneer entrepreneur in the world of sports Mr. Lokesh Sharma, who is the Managing Director of TCM Sports said, “It is an honour for TCM Sports to host the SJFI Convention 2026. Journalists have a vital role in documenting the history of sport and bringing the stories of athletes and competitions to millions of fans across the country. Platforms like the SJFI Convention allow journalists to exchange ideas, reflect on the evolving media landscape, and celebrate excellence in sports. We are proud to host this initiative and look forward to welcoming distinguished members of the sports media fraternity on 15th March.”

Over four days, the event will combine meaningful professional dialogue with competitive sporting action and extensive networking opportunities. The programme includes a Grand Sports Conclave featuring top administrators and Olympic icons, the JK Bose Inter-Zonal T20 Cricket Tournament, the AC Bali Table Tennis Tournament, multi-dimensional family and youth engagement activities like the Modern Pythian Games, Red Bull gaming station and a prize distribution ceremony attended by distinguished dignitaries.

Apart from that, basketball, futsal and golf putting competitions are scheduled.

The major highlight of the convention is the sports Conclave hosted by TCM sports. This flagship session will draw top-tier sports administrators and key decision-makers, offering sponsors and media professionals unparalleled networking access to the people shaping the business of Indian sports.

As the most prominent annual meeting of its kind in India, it serves as a key moment to reflect on how sports coverage has shifted from traditional print to modern digital broadcasting, offering massive visibility for associated brands.

About SJFI National Convention 2026 – Golden Jubilee Edition

The SJFI National Convention is India’s most prestigious annual congregation of more than 250 senior sports journalists, sports administrators, policymakers, athletes, and industry leaders. The Golden Jubilee National Convention holds special national significance, celebrating five decades of SJFI’s contribution to Indian sport and media. SJFI is recognized and affiliated to the World Sports Journalist Body, also known as AIPS. This landmark edition commemorates 50 years of the Sports Journalists’ Federation of India (SJFI)—India’s most influential and enduring platform for sports journalism, sports governance, and national sports discourse.