SportsBaazi On-boards Cricket Baazigar Rashid Khan as Brand Ambassador

Khel Today Bureau 

New Delhi: SportsBaazi, India’s premier sports gaming platform, is proud to announce the appointment of global cricket sensation, Rashid Khan, as its brand ambassador. The strategic decision to onboard Rashid Khan aligns perfectly with SportsBaazi’s revamped brand identity to offer exciting new formats and innovative user experiences to redefine fans interaction with sports. Known for his cricketing skills and versatility across various roles, Rashid Khan perfectly embodies the Baazigar spirit, driven by his passion and hunger for the game.

Rashid’s popularity and familiarity with the audiences will spotlight SportsBaazi’s key communication theme, ‘LIVE Mein Hai Vibe.’ With a focus on the Watch and Play category, Rashid’s dynamic presence with his year-round showcase of skills for Afghanistan’s National Cricket team and in franchise leagues like Big Bash League (BBL), Indian Premier League (IPL), Pakistan Super League (PSL), resonates well with the brand’s quest for someone who is always ‘LIVE’ and loves to play the game all the time. His popularity as one of the most-loved foreign cricketers in India will amplify the core message of SportsBaazi – ‘Play LIVE. WIN LIVE.’

Rashid Khan shared his excitement on the partnership and said, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming.  The growth of skill-based games like Fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”

Welcoming Rashid Khan, Mr. Puneet Dua, CMO and Co-Founder of SportsBaazi, expressed, “Rashid Khan epitomizes the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.”

For SportsBaazi’s existing users, Rashid Khan’s popularity surged dramatically, especially after Afghanistan’s spirited performance in the World Cup ‘23. Despite falling short of the semi-finals, it was their best World Cup campaign, and Rashid’s influence on the team is evident. With 72% of his 8.7 Mn social media followers being Indians, Rashid’s connection with fans, including SportsBaazi users, is undeniable.

SportsBaazi to achieve their ‘Watch and Play’ vision, recently introduced an innovative concept where fans not only watch their favourite sports but actively participate in live skill games. This immersive experience brings fans closer to the thrill of live sports, encouraging them to test their knowledge about the sport and player dynamics.

About​​SportsBaazi:

SportsBaazi (Formerly known as BalleBaazi)- has emerged as India’s premier sports gaming destination since its inception in 2018. With an impressive user base of 9 million players, SportsBaazi app caters to a wide spectrum of sports enthusiasts, covering popular sports such as Cricket, Kabaddi, Football, Baseball, Basketball, and beyond.

Driven by its innovative approach, SportsBaazi provides a one-of-a-kind live gaming experience, offering players engaging games like Stats Pro and Player Stocks, in addition to Fantasy Sports. Evolving from its previous identity as BalleBaazi, this transformation was driven by a bold vision to redefine the way audiences engage with their favourite sports like never before.

SportsBaazi pioneers the ‘Watch & Play’ category and is focused on building a spectator gaming experience, transcending the boundaries of conventional fantasy sports and charting new territories in the expansive world of sports gaming.